The targeted or acquired audiences PR professionals target specific audiences in order to relay a message and build support for a brand, product or idea. On the other hand, journalism has an acquired audience — they do not need to specifically target any audiences because what they are publishing, the news, is of interest to the public. The freedom of expression or creativity Journalists often have more freedom to tell the stories they want because they are constantly looking for and pitching ideas.
But in the PR world, professionals are working for a client — they need to alter ideas and stories to the brand and communicate in a way that will interest the target audience.
Objective vs. However, journalism must remain objective except on the opinion pages because it is reporting the facts and it must be reported on whether or not the journalist agrees. Objectivity is especially true in broadcast and print journalism, although it has become more common in recent years to take a slight stance on issues. Home Help and Support. Journalism and Public Relations: What are the similarities and differences?
Three years on and I have to say I feel a lot more confident on this side of the divide. I remember when PR people sent through story pitches or rang through to the news desk and I think I was always pretty polite, recognising they had a job to do, just as we did, and appreciating the fact that, yes, sometimes there was a solid story idea on the end of the line that would appeal to our local readership.
Great stories, and compelling communication, is as important to one industry as it is the other. Just one of a whole raft of qualities each profession shares. Essays Essays FlashCards. Browse Essays. Sign in. Essay Sample Check Writing Quality. Show More. Related Documents Mass Media Bias In Journalism There are bias sentiments that journalists cannot seem to rid their writing of in 21st century news media. Read More. Words: - Pages: 4.
Words: - Pages: 5. Politics: The Power Of Media There have various reports on whether and WMD were ever found but a large consensus is that Bush used the media to rile up the public into supporting his hunt for Saddam Hussein. American Media Bias This is for the most part also once again consistent with Amy et al Words: - Pages: 6.
Words: - Pages: 7. News Media's Influence On American Politics From choosing which stories to present to the public, the news media will help determine the most important issues. Words: - Pages: 3. Ethical Issues In Journalism The article written by Hess has more opinions from different people and the use of a real example, but the article written by Ward is more factual and describes the different kinds of journalism.
Breaking Twitter But how far do organizations need to go and have -they means? Words: - Pages: 8. Analysis Of The Ponytail Scandal Throughout time certain stories have identified a number of ways in which certain news stories is manipulated by journalists to emphasise and alter meaning and perception.
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