Matson and his collaborators launched Heartland Natural Cereal in With its promise of health and purity, and in an understated warm-hued box that captured the now-marketable hippie aesthetic, Heartland Natural became an immediate hit.
But the Seventh-day Adventists would likely be horrified at the contents. Some granolas these days are among the most sugar-laden cereals you can buy, out-sugaring brands per cup like Cocoa Puffs and Fruit Loops.
Timeline puts our world in context, deepening the way we understand the news. Sign in. Granola: How Christians gave hippie heathens some good crunch. John Kellogg, he is credited as the inventor of "granola," after he created a product very similar to Jackson's at the request of Ellen G. White, the founder of the Seventh-Day Adventists. White, another former patient of Jackson's, enjoyed granula at Jackson's spa. As a result, White commissioned Kellogg, whose medical school education she sponsored, to create a similar product.
While Kellogg's version wasn't exactly thesame as Jackson's—Kellogg substituted rolled oats for graham pieces—it was close enough to concern Jackson, which is why Kellogg renamed his product and then trademarked "granola" for himself.
Within a decade, Kellogg was selling two tons of his new granola a week and then, in the blink of an eye, kids were eating Oreo-Os and Reese's Puffs for breakfast, which is probably not what either of these health-focused doctors had in mind when they launched the breakfast cereal revolution. Coincidentally, at almost the exact same time as Jackson and Kelloggs' quarrel, a Swiss doctor developed another, very similar product known as muesli. Much like Jackson, Dr. The big difference is that granola is traditionally baked, and these days comes loaded with brown sugar and other sweeteners, while muesli is uncooked and tends to be much lower in sugar.
Not merely healthy in an obvious way like a meal full of vegetables is, but healthy in a health-food store kind of way. It is packed with ingredients that I associate with hippies. Wheat germ? Flax seeds? Adding extra bran to a high fibre meal when you are under the age of 70? Full of the kinds of things you would only force yourself to eat if you were concerned with your deep, inner health. After months of celebratory food and drinks, I needed something really healthy to get me back on track.
All this said, it turns out this is really, really delicious granola. So delicious that last night we actually had some with yoghurt and honey for dessert. I thought the quantity I made would last us much longer than a month, but now I am not so sure. Adapted from The Shortlists. Mix together all the dry ingredients not including the fruit in a very large bowl, and put to one side. Line a baking tray with parchment paper, and spread the granola on top of it. This quantity took up about three large baking trays.
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